LUNAR NEW YEAR
USHERING IN THE YEAR OF THE HORSE WITH MARINA BAY SANDS
Behind the Experience
Behind the Experience
Behind the Experience
Behind the Experience
Behind the Experience
In the once-in-60-years Fire Horse year, Sight partnered with Marina Bay Sands to transform their Level 5 ballroom into a series of immersive Chinese New Year evenings - each one designed to strengthen loyalty, deepen connections, and celebrate exceptional partners and advisors.
- 13,000 Attendees across 13 evenings
- 32,500 glasses clinked
- 15 Lion Dance Performances
- 80,000 Red Pockets handed out
No two MICE events are ever the same, and neither were these evenings. By tailoring each night around distinct experiences in food, performance, and content, Sight demonstrated both the versatility of Marina Bay Sands and the depth of the partnership.
A beautifully decorated ballroom wasn't enough. The Fire Horse Chinese New Year Extravaganza needed to do something more: unite MICE partners, high-net-worth clients, and advisor teams through experiences personal enough to feel made for them.
Each evening was built around a different guest group, with curated menus blending traditional and modern flavors, live performances ranging from ballet to lion dance, and bespoke LED installations, ensuring no two nights felt the same.
Sight transformed Marina Bay Sands’ Level 5 into a series of immersive Chinese New Year experiences, where each evening was unique, blending lavish feasts, bespoke performances, and curated LED content. Galloping horses, gold coins, rose-gold peonies, and oversized scrolls created a striking visual narrative of prosperity, while a warm palette of gold, red, and rose-gold illuminated the space and hotel towers. Across the resort, festive art, floral arrangements, and modern lighting effects brought traditional Eastern aesthetics to life in a contemporary, multi-sensory celebration that engaged guests, strengthened partnerships, and showcased the full potential of Marina Bay Sands as a premier MICE destination.
