SOPHOS P100

Future Forward
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CELEBRATING CYBER SUCCESS

Behind the Experience

Behind the Experience

Behind the Experience

Behind the Experience

Behind the Experience

Serving as a platform to recognise partner excellence, Sophos shared the latest strategic directions to drive profitability, and facilitate collaboration and networking among the Sophos experts and partners to foster stronger relationships.

150 PARTNERS IN ATTENDANCE 

500 PHOTO MOMENTS 

6 BREAKOUT STREAMS

12 SPEAKER SESSIONS

85 MIC DROP MOMENTS 

1000 CRAFTED COCKTAILS

1 SOPHOS SINGER SUPERSTAR AT THE GALA FINALE

The Insight

The landscape of cybersecurity partner events in APAC is undergoing a rapid, strategic evolution, driven primarily by the escalating sophistication of AI threats and the growing complexity of regional data regulations.

The format of these events is built around partner enablement, providing specialized, highly practical technical and sales breakout sessions to rapidly upskill partners.

The Strategy

This strategic focus ensures that Sophos partners are equipped to sell and deliver a more comprehensive, expert-led defense, reinforcing Sophos's commitment to being a "channel-first" vendor that supports its partners' growth into highly skilled security service providers.

Lifting the bar every year, to reward and recognise partners, Sight has been producing this event in a variety of locations including Bali, Thailand, Singapore and Vietnam.

We focus on showcasing both technical and sales education across Sophos products forms a dynamic foundation for our 3 day agenda, which Sight intersperses with social events, learning and networking activities.

The Mission
The Sophos Partner 100 event was an exclusive gathering hosted by Sophos for its top-performing partners within the Asia Pacific and Japan region (APJ).
The Execution

We crafted an island-inspired odyssey for Sophos’s most valued partners across Sales, Business Development, and Technical Leadership, an experience woven with purpose, honouring the brand’s mission to unite experts in delivering the world’s most powerful cybersecurity solutions.

Set against the breathtaking beauty of Khao Lak, Thailand, this journey blended La Dolce Vita cocktail soirées, soul-soothing fringe rituals like massage sanctuaries and yoga at sunrise, with fire-dancing spectacles and serene beach walks.

Amidst it all, educational workshops offered space to grow and collaborate, transforming the island into a haven where partners could learn, lead, and celebrate together in harmony with nature and innovation alike.

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