Fresh off her wins as Most Innovative Woman of the Year at the 2025 Stevies and Agency Head of the Year at the Campaign Asia Event Marketing Awards, Anna Patterson, Chief Amazement Officer and Founder of Sight, has been named Agency Leader of the Year at the 2025 Marketing-Interactive Agency of the Year Awards.

In addition to Patterson’s individual honor, Sight also took home Silver in the Experiential Marketing Agency of the Year category, recognizing a year of standout, experience-driven campaigns for global brands including HSBC, Salesforce, AIA, Sophos, Minderoo Foundation, Waldorf Astoria, OXK, Bybit, and more.

“This recognition reflects the passion and creativity of the entire Sight team,” said Patterson.

“Winning Silver for Experiential Marketing is a testament to our belief in crafting brand experiences that people feel, remember, and share. Being named Agency Leader of the Year is truly humbling – this is a win we share across every discipline, every late night, and every breakthrough moment.”

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The Experiential Marketing award highlights Sight’s bold approach to redefining brand activations, fusing technology, storytelling, and real-world interaction to create immersive campaigns that resonate deeply and deliver measurable business impact.

Now in its 18th year, the Marketing-Interactive Agency of the Year Awards recognize top agencies across Asia based on business performance, client satisfaction, and innovation.