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THE WHALES HAVE ARRIVED

Behind the Experience

Behind the Experience

Behind the Experience

Behind the Experience

Behind the Experience

As title sponsor of TOKEN2049 Blofin needed to stand out. They engaged us to create an event to showcase their position and also follow on the success of their "Whales Rave" event in Dubai. The event would also showcase their title sponsor positioning.

1 Headlining DJ

2000 Orange illuminated glasses

2000 guests

750 champagne bottles

10 dancers in an aerial extravaganza

The Insight

Planning was intense prior to TOKEN2049 and we crafted the event with a three pronged approach. Blofin established a recognizable and eagerly anticipated branded event series that continually reinforced the "Where Whales Are Made" message.

The Strategy

Partnering with key entities like Berachain and Cointelegraph for the afterparty broadenedthe event's reach and cemented its status as a major industry collaboration. The guest list was specifically curated to gather global traders, founders, venture capitalists, institutions and cultural icons ensuring the event delivered high-value networking opportunities.

The "Whalefield" event would be a follow-up to the successful"Whale's Rave" in Dubai, establishing a recognizable and eagerly anticipated branded event series that continually reinforced the "Where Whales Are Made" message.

The Mission
The core mission of the "Whalefield" event at Marquee during TOKEN2049 was to reinforce BloFin's position as a premier, culture-defining platform for professional crypto trading and to foster high-level community connections.
The Execution

The event's atmosphere was designed to be an immersive experience that blended high-end nightlife with Web3 culture.

At the heart of the celebration was the headline performance by renowned DJ, eco-activist, and Web3 innovator BLOND:ISH who delivered a set infused with cutting-edge content, NFT's and technology . The venue itself contributed to the spectacle, utilizing its extravagant features. The execution also included easter eggs prepared throughout the venue to ensure guests experienced moments of "unexpected delight," reinforcing the luxury and exclusivity of the brand experience.

Beyond the party itself, the execution of the event was a culmination of BloFin's comprehensive presence throughout the entire TOKEN2049 conference. As a Title Sponsor, BloFin's brand narrative, was consistently promoted through their booth and ballroom activations featuring thought-leadership panels. The successful execution of the Whalefield afterparty served as the grand finale, tying together the serious business discussions of the day with a memorable, high-impact cultural statement, ultimately reaffirming BloFin's commitment to innovation and strengthening its position as a destination for large-scale, professional crypto traders globally.

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