CCCC LISBON 2025

Decentralised Journeys

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REDEFINING THE FUTURE OF BLOCKCHAIN MONENTIZATION IN EUROPE’S WEB3 HUB

Behind the Experience

For the 3rd Crypto Content Creator Campus (CCCC) we went to Lisbon, a iconic location for the world’s top creators, Web3 innovators, and leading institutions to explore the intersection of content, crypto, and next-level monetisation, all under the theme of “Monetization in the Web3 Era”.

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400 Guests & Content Creators in attendance

705M Social Media Reach

283 Moments Captured on Camera

8 epic Creator house studios, each filled to the brim with ideas

73K Social Media Mentions

One incredible artist collaboration

Begin your journey

The Insight

Influencer marketing has always shaped consumer trust—but in the volatile world of crypto, the stakes are even higher. At CCCC Lisbon, we explored how trusted creators can drive adoption and education in Web3. Research shows that influencer-led crypto campaigns can deliver up to 11 x higher conversion rates than traditional ads, proving that human storytelling is one of the most powerful tools for impact.

Our focus was clear: how can creators reshape global attitudes toward crypto, and lead the next wave of Web3 innovation?

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The Strategy

To shift global perceptions of crypto, people needed stories they could trust. CCCC Lisbon united top crypto storytellers to turn education into empowerment and content into a catalyst, giving creators the platform to influence perceptions while unlocking meaningful ways to monetize their work.

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The Mission

Create a Lisbon-inspired experience that unites creators and global Web3 leaders to elevate storytelling, community building, and monetization, driving greater awareness, understanding, and adoption of blockchain among both Web3 and non-Web3 audiences.

The Execution

Every aspect of CCCC Lisbon was designed to celebrate the city itself, creating a fully immersive, Lisbon-inspired experience. The campus brought together creators from around the world to learn, connect, and create crypto content in new ways. From high-impact keynotes and hands-on workshops to gamified challenges and community rituals, every session intentionally blended education, storytelling, and cultural immersion.

Sight collaborated with Bastien Tomasini a photographic mixed media artist for an iconic entrance installation as guests arrived.

Industry icons like Dr. Maye Musk, Aris Yeager (aka The European Kid), Nuseir Yassin (Nas Daily) bridged the gap between traditional media and the decentralized world. The Creator House, offering $85K in prizes, became a living ecosystem where participants not only honed their storytelling and explored new ways to monetize content, but built ideas together, culminating in a gala dinner that captured the vibrant spirit of Lisbon.

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