THE MEH GALA

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A VIVID REIMAGINATION OF PHILANTHROPY - WHERE FASHION FLIRTS WITH FUNDRAISING

Behind the Experience

The Meh Gala in Perth is Anglicare WA's annual, high-spirited fundraising spectacle—a brilliantly cheeky, tongue-in-cheek parody of the elite Met Gala, but with a deeply philanthropic heart.

500+ attendees

5000 champagne glass clinks

600 extravagant costumes created

One Bin Chicken

Countless heartfelt moments

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Begin your journey

The Insight

Traditional fundraising events are losing traction among younger, socially conscious audiences who want more than just a night of speeches and auctions. They want storytelling, spectacle, and cultural relevance.

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The Strategy

The MEH Gala tapped into a new wave of philanthropy that was visual, experiential, and Instagram-worthy, without losing sight of its impact and mission to raise funds for Anglicare WA, a not-for-profit organisation dedicated to supporting individuals and families in need.

We curated The MEH Gala as a bold hybrid: part fashion spectacle, part charitable statement, part cultural comment. The goal was to redefine what a fundraising gala could look like, blending theatrical, tongue-in-cheek cues with heartfelt purpose.

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The Mission

To craft a unique and engaging rebrand for a well loved event, Back in 2007, Anglicare WA launched the Op Shop Ball—a night of secondhand sparkle, big-hearted fun, and community spirit. Fast forward to 2025, and we’ve given it a fresh new makeover (because even iconic events deserve a glow-up). Introducing: The MEH Gala. This isn’t just a rebrand—it’s a reinvention.

The Execution

Held at the Crown Grand Ballrooms, Perth, The MEH Gala was brought to life with the theme of ICONICA, reinterpreting iconic Met Gala themes via local flair.

Vogue gone rogue, the MEH Gala paid homage to art, fashion, and all things Perth proud. Putting the fun in fundraising, and orange carpet was rolled out for paparazzi arrivals, entertainment surprises across the evening, and an invitation for MEH-goers to DIY, up cycle, and invent their style for the MEH’s inaugural foray into the world.

All funds went towards Anglicare WA’s support system that tackles disadvantage through supporting people experiencing homelessness and housing insecurity, poverty and inequality, family and domestic violence, and delivers services to improve family relationships, child safety and wellbeing, mental health, and disability support.

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