TOKEN2049

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DRIVING THE DIGITAL ECONOMY FORWARD & KEEPING THE FIRE OF THE BLOCKCHAIN COMMUNITY THRIVING

Behind the Experience

Behind the Experience

Behind the Experience

Behind the Experience

Behind the Experience

With the crypto markets booming and Web3 founders pivoting their businesses, how do you keep the flame of a turbulent market alive, and harness the power of community to drive the digital economy forward?

20,000+ attendees from 160+ countries in attendance

72% of attendees holding Director-level positions or higher

350,000 + steps taken  

200+ speakers across two days 

297 million unique views across 1,000+ news stories 

1020 minutes of mic-time

1M + online conversations 

#1 trend on X.com from 16-22 Sept

The Insight

According to Future Market Insights, the global blockchain market is projected to grow from USD 20.0 billion in 2025 to USD 376.4 billion by 2035. However, reports have shown that the Web3 industry showed a 71% drop in funding.

With the crypto markets booming and Web3 founders pivoting their businesses, how do you keep the flame of a turbulent market alive, and harness the power of community to drive the digital economy forward?

The Strategy

Since launching TOKEN2049 in Singapore, in partnership with TOKEN2049, we conjured the world’s largest gathering of crypto, blockchain, and Web3 visionaries, transforming it from a mere conference into a vibrant festival of innovation.

Through our creative approach we have developed the festivalisation of TOKEN2049, reimagining what a conference could be, morphing it into a dynamic nexus where tech pioneers, blockchain founders, developers, and investors converged to dream, build, and blaze trails forward. 

More than a conference, is a realm of possibility, where ideas ignited, alliances formed, and the heartbeat of the global blockchain community roared back to life.

The Mission
Year on year, we aim to be the definitive platform where new projects are launched, critical deal-making happens, key global developments are unveiled, and the industry shifts from theoretical potential to real-world, institutional-grade adoption.
The Execution

Occurring annually in Singapore, and in 2024 and 2025 Dubai, TOKEN2049 was executed as a supercharged city-wide Blockchain community takeover that would bring together over 400 global exhibitors, and a combined 40,000 attendees, with the conference getting bigger, bolder, and better with each iteration. 

Rather than limiting engagement to expo halls and keynote stages, we created a dynamic ecosystem across the host countries which transformed into a 24/7 always-on celebration, with 800+ community-driven side events. 

The week-long brand experience was an unforgettable platform for brands to showcase their innovations, acting as a canvas for sponsorship opportunities seamlessly integrated at every touchpoint, where attendees engaged with brands at networking lounges, immersive booths, and even in ice baths. 

Zip lines, drone shows, rock climbing walls, and a human claw machine lit up the skyline with festival energy, while keynote sessions from the blockchain world’s brightest minds sparked real-time innovation, unexpected collaborations, and ideas that leapt from stage to reality.

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